Digital Media Buying
In this digital world where the internet is no more a luxury but a necessity, internet users are still increasing by the day. With this, the world of advertising has also evolved and new methods have been created to keep up. The process of purchasing Advertising space on websites, apps, digital articles, and other digital platforms is known as Digital Media Buying. An effective Digital Media Buying Agency in Mumbai will buy the best space to maximize your ROI. The sole motive of buying space on digital platforms is to take commercial and other sales messages and extend its reach to the intended audience. At the time of buying space online, the major focus is on finding the right time and place to advertise, which carries out the most advantageous placement at the lowest price for the period. When ad creatives are placed at the right place, time, and context, the conversion rates, sales, and brand awareness increase profusely. This is what online media buying means.
Now, let’s discuss what all factors come into the picture for an effective purchase of space on digital platforms. The cost of buying space for advertising differs depending upon various factors:
- The size of the ad space
- The specific time when you want your advertisement to be displayed, and
- The Geography
Are few factors that come into the picture when the pricing is done for space.
Advantages of Digital Media Buying
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High-Quality Targeting
Targeting your specific audience has been made easy by social media platforms and search engines. You can narrow down to the specific set of people who you want to target, in terms of the age group, demographics, likes-dislikes, and several other things. This has been a turnkey strategy for many businesses to take off from the ground and soar in the sky.
But in the current scenario where the competition is of cut-throat level, you need to do something that stands out from the rest of the businesses or your competitors, to be precise. That’s when the targeting feature of media buying comes into the picture. You can do repeated hammering to the customers with the utmost level of effectiveness.
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Gravitate the attention of consumers
When you do online media buying, you get to understand the activities of consumers online. What type of products or services fascinate the customers and what makes them take the first step of purchasing the product. Now with the help of digital media buying, you can be the first sight attraction of the customer. Now, whenever that person will make a search on search engines or open their social media platform, the first thing that will catch their eyes is your ad. You cannot even quantify the amount of impact it puts into the brain of the consumer.
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Pocket-Friendly
Digital Media buying is a very good option of reaching out to the audience at a very affordable price. Digital media buying has become a big thing because of its feature of being pocket-friendly. In comparison to other advertising and marketing mediums, digital marketing is way cheaper. You can start even with a small budget, and with an effective ad campaign, you can have the same reach as marketing on any other medium. Plus, you get assured reach of the audience, which means when it shows that a particular person has seen the ad and agrees to fill out his details, you can get in contact with him for the further procedure of conversion.
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Control your Ad
Unlike other advertising mediums, online platforms give you an edge in the system of marketing. You don’t just put your advertisement out there assuming your target audience to react accordingly, it doesn’t work like that. When you have the option of targeting your advertisement limited to the people who fall in your target audience category, your ad becomes more effective and more efficient. And when we say you can control your ads, we mean you can start, pause and stop your ad campaign at any point in time. You can stop the money flow whenever you feel your ad campaign is not yielding the results that you desire.
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Spreads Brand Awareness
Brand Awareness, as you know and as the name itself suggests that it is basically how many people out there are aware of your brand. How many people know what is the name of your brand, what is your brand identity, and what are you dealing with? When people can answer all these questions that means they either have already been your customer or they are planning to be your customer. And as a business owner, you know how important it is for your business to be known by people and how long it goes for a business.
How Online Media Buying Agency in Mumbai can make your Online Ads effective:
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Defining your plan
Before running an online ad, you should be clear with your plan, target audience, and laying out the plan of action. Plan in action means noting down right from the first stage of the ad to the point when it starts pouring money for you. Defining a plan of action for your online ad lets you go deeper into it and foresee the problems that you might or might not face during the online ad campaign. This gives you the privilege of setting up a plan B just in case something doesn’t go as you plan, you can always switch to a different plan. With a parallel running strategy, you are always playing safe in this cut-throat competitive market.
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Research drives your Online Ads
While you research, you figure out the things that your competitors in the market are doing and what is helping them convert the consumers into customers. This helps you understand the buying behavior of the customer and what kind of ad campaigns are working in the market and what different you can do. Research makes you resourceful and competitive. So next time, before you plan to run your online ad campaign, do your part of the research. Because when you are pumping in money for the advertisements on online platforms, you better put it in the right place at the right time. And in the advertising and marketing sector, the right place and right time bring the turning point for any business.
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An Effective Call to Action Strategy
You must have noticed that when new companies emerge in the market and want to scale their target audience on a huge scale, they lure the customers with attractive offers and discounts. This is the current market scenario where people engage with posts that are giving them some kind of benefits and their time is worth putting in there. An effective call to action is a strategy of leaving the visitor curious enough to know more about the offer and ask them to take the action to know more. This helps you get more easily convertible customers on your platforms. So if you look closely, an effective call to action set up brings the consumer one step closer to being converted into a customer.
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Be Customer Oriented
One of the most important aspects of getting out in the market to target your audience is to put out the content and offers that are customer-oriented and not your business-oriented. The customer is the other end of the sales line. You have to portray your business as if it is the best thing for the people since sliced bread. Your product is going to give them the best benefits in the market. When your business becomes customer-oriented from the soul every step that you take in the sales funnel goes smooth and as planned.
To drive more traffic to your website and increase brand awareness, digital media buying serves the purpose pretty effectively. A thorough analysis of the behavior of internet users gives you an insight into what, when, and where your ad creative needs to be displayed. A strategic approach to buying space on digital platforms lets you reach out to your intended audience with what you offer in a more impacting manner. Though the internet is full of your potential customers, we shouldn’t overlook the fact that there are a countless number of people marketing the same product on the same platforms.
How do you plan to stand out in a situation like this? That’s where you come to Crayon Infotech, we are the best Digital Media Buying Agency in Mumbai. Our team of experts, with their thorough knowledge of the market, analyze your brand and your current position of your brand in the market. After hours of brainstorming, they come up with the best strategy possible for your brand to soar in the market. What time is perfect for you, which geographical places you can tap into and what age group is suitable for your brand to target. At Crayon Infotech, you don’t spend your money on online media buying, you invest to get better results in the future.
Our media buying process
Crayon Infotech follows a comprehensive media buying process for its customers
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Research
Buying media is not always about reaching out to the most people but reaching out to the right people through the right medium. The whole strategy of establishing your business online starts with a thorough research for its growth. When you research well, you prove to be smarter to help your business grow. Being a much sought-after online media buying company, we check and research for the platforms that prove to be right for specific advertising on PPC Campaigns and other platforms. Our team researches thoroughly and gives recommendations for media buying service.
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Planning
Planning is all about going in the right direction. After the conduction of the research on the right platform to advertise your brand, there is a dire need to plan the strategy before buying the space. It requires effective planning and a new approach based on the previous facts. It takes a lot from the strategist to think of new ideas and innovative plans to reach to the targeted audience. We keep the audience, media research, history of the area, and the state of the current market while planning success for your business.
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Execution
Buying is almost like executing the whole researching and planning stage comprehensively. It is a successful implementation of media strategies to buy space to advertise your business activities. After planning profoundly, it is recommended to buy space on the best platform based on your business type and size. Every business has a target audience, and it is not available on every media platform. One has to play smart while researching and choosing the media platform for their business type considering its significant impact on business.
Why should you choose us?
When it comes to digital media buying, every small and large brand likes to get help from such an agency who will be able to shape their business needs and put those ads in front of the right eyeballs. Our expert media planning and buying team ensures that your investment in this agency is not only wise but also outstanding. With Crayon Infotech you can get-
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The constant support from our online media buying consultants who will focus on the sites, monitor, and test those to dig out the best solution for the growth of your business.
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The freedom to be connected with potential customers and meet the needs of your business.
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Online advertisements on sites especially where your targeted users are surfing the most.
FAQ
The team of media buying specialists at Crayon Infotech has a deep understanding of exactly what and how your potential customers are searching for. They are aware of the variety of search habits. They know which keywords are more popular than others. They know the working of search engines. And they also have a rock-solid experience of managing bids in various advertising models across a wide spectrum of online media campaigns. Their expertise will help you target your customers through the most appropriate media channels in the most effective manner.
Our digital media buying services involve planning, negotiating, purchasing, and managing ads on your preferred and most-optimal platforms. Before posting your ad, we develop a well-planned strategy based on analysis and research in your field. By understanding your business, we can identify the best approach for your campaign. Which search engines and online advertising portals should you focus on? What should be the target keywords? Do you need to advertise locally, nationally, or internationally? By analyzing your consumer demographics and competitor activities, we create a precise media strategy that guarantees high visibility for you.
Traditional Media buy depends on a lot of assumptions regarding reach and viewership. It does not calculate whether the person viewing your ad engages with it or takes action. In the online media space, you have tools to identify the level of engagement for your media buy. This helps in calculating the actual ROI of your media buy activities.
